Answer:
The AIDA model is a marketing communication model that outlines the stages a consumer goes through when making a purchase decision. It stands for:
1) **Attention:** Attracting the attention of the target audience.
2) **Interest:** Generating interest in the product or service.
3) **Desire:** Creating a desire or favorable attitude towards the product or service.
4) **Action:** Encouraging the audience to take a specific action, such as making a purchase.
So, the correct answer is:
4) All of the above
